This month, we are flipping the script and looking inwards for our Immigrants of Tech series, featuring our own Niv Lobo Gajiwala, Strategic Lead at Artemis Canada. To celebrate Niv’s newly minted Canadian citizenship, we dive into her story - how she came to Canada to build Artemis, the magic along the way, and the advice she has for newcomers.
I grew up in Bombay, now known as Mumbai. My first job was in an ad agency when social media was emerging. I worked with a couple of brands in the social impact space and I realized my heart was not in advertising—I wanted to build out my foundation on the business side. I was interested in how different cultures market to each other and was fortunate to get a scholarship to a reputed business school in Paris, where I did my MBA and interned at the Philips HQ in Amsterdam. I enjoyed working with people from around the world but didn't love the red tape that comes with a large corporate organization. I wanted to be part of something meaningful with smart, kind people who would offer great mentorship. After a stint in Europe, I was trying to figure out what was next.
At university, I was the Vice President at AIESEC, a student leadership org focused on international internships. I wanted to explore that path myself and Artemis was one of the opportunites I applied to. Our founder, Kristina, had done a similar internship in South Africa. We had a great connection right away, though I was hesitant about Canada—oceans away from everything I knew and unfamiliar with the Canadian ecosystem. But I felt strongly about Artemis' mission, was curious about the startup world and keen to build something from the ground up. Canada’s kindness, values-driven culture, and the emergence of AI drew me in.
Artemis is an executive search firm, we parter with growth stage tech companies on strategic roles. The heart of Artemis is “choose your own adventure”, which resonated with me because it offers autonomy, ownership and the opportunity to run with your ideas.
I was lucky enough to have a job offer before moving to Canada, which was not the same for my peers. DEI became very important to me, as often founders we partnered with faced challenges in building diverse leadership teams. It's hard to build tech with everyone in mind unless you have different voices making big decisions together. Part of my role has been helping companies build diverse teams and setting in place processes to ensure that, right from the job description to interview and onboarding, companies are accounting for everybody and building equitable processes.
When I joined, we were a small team. We recently celebrated our 10-year anniversary, were recognized by The Globe and Mail as one of Canada’s fastest-growing companies, 3x in size and revenue and successfully placed leaders at Canada's fastest-growing startups. It's interesting to zoom out and think about how wild it is that this girl from Bombay went through all these adventures to connect leaders with companies that will go on to change the future of the world.
I've always been interested in stories and the psychology behind people doing big things with their lives. Once I moved here, it felt like the perfect match—matching startups and early-stage founding companies with incredible talent. It feels like I get to learn something game-changing that impacts the way we will go on to live.
We get to talk to incredibly smart people full of ideas, ambition, and the drive to solve a problem. Our role is at the intersection of storytelling, understanding motivations, what makes a business work, what makes it fail sometimes, and how to move quickly in challenging environments and adapt to them. It's exciting and inspiring.
When I first got the offer from Artemis, I was initially hesitant. But I liked that it was a small team doing impactful work, where every member had a seat at the table, embodying what I envisioned as Canadian values. The welcoming of diverse perspectives stood out. Waterloo was a new experience; I had only lived in big cities. It was a period of adjustment but a warm and welcoming community.
I opened the Toronto office in the first year and built out the brand and partnerships there. Canada offers a lot of opportunities to bring your authentic self to work— it allows you to think about things bigger than yourself and focus on what gives you meaning. At the baseline, you have the luxury of choice in Canada.
I'm not going to say it isn't a challenging market right now. As recruiters, we've seen the ebb and flow; it's been difficult. However, there are things you can do to stand out as a newcomer:
Don't come in with set expectations, which can be hard because you have likely sacrificed a lot to make this jump. Expectations can put too much pressure on you and take away from the joy that is the adventure.
I experienced heaven on earth in Banff and Lake Louise. Coming from one of the biggest metropolitan cities in the world, seeing that natural beauty and majesty shifted my perspective. If you can, go travel. Experience the place. Canada is a treasure trove.