FLIPGIVE - DIRECTOR OF GROWTH
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Who Is FlipGive & How Are They Changing the World?
FlipGive is a free all-in-one solution to lower cost-to-play and simplify team finances. Our shop app revolutionizes grassroots fundraising by helping parents earn cashback on everyday shopping to reduce player fees and team expenses. Our finance app offers a free expense management and online team banking solution. This year - we’re launching a white label embedded shopping solution to power 3rd party partners merchant rewards programs. To date - we’ve given back over $40 million dollars to teams and families across North America. We believe that innovation & technology provides an ideal platform for companies, causes and individuals to work together to drive significant social change. We are Canada’s first B-Corporation. This is an exciting period for the company as we’re experiencing accelerated growth with the capital to scale.
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How Will I Make An Impact?
We are seeking an experienced, strategic and results-driven Director, Growth Marketing with primary responsibility to lead a high-performing, metrics-driven acquisition process that meets company growth priorities, drives activation and adoption, and maximizes efficiencies and return on investment. You'll partner with cross-functional teams to achieve goals and targets across both our DTC (direct-to-consumer) app and white-label solution.
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How Do I Know If This Is For Me?
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Reporting to the CEO / CRO, you will own all acquisition - growing our culture of experimentation and data inspection across the entire top of funnel.
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Drive top-line results in order to hit weekly, quarterly, and annual revenue targets.
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Lead acquisition testing frameworks and reporting methodologies to track KPIs and maximize ROI.
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Collaborate across product and marketing teams to optimize existing acquisition channels and scale new channels that drive efficient revenue growth.
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Ensure a uniform and inspiring experience across all channels helping articulate our unique brand narrative and market positioning (POV) across our entire ecosystem including our DTC app, our newly launched white-label solution and B2B marketing efforts with our 700 brand partners.
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Work cross-functionally to develop, optimize and expand foundational content and marketing assets that align across the entire FlipGive ecosystem.
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Manage and develop a small but talented team that drives innovation and industry-leading best practices.
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Our Ideal Candidate Looks Like:
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3-5+ years experience in a growth marketing or growth-focused function, preferably in a post-Series A high-growth B2C or B2B2C startup; ideally someone who has massively scaled up a growth channel(s).
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Strong understanding of digital marketing landscape and managing multi-channel mix, including demonstrated proficiency across organic, fixed-cost and paid marketing channels
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Experience in growth planning – forecasting, planning, campaign execution and performance analysis; Making data-informed decisions with qualitative and quantitative research.with an eye towards measurable targets (CPL, CAC, LTV, etc)
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Strong analytics capabilities and a deep understanding of data analysis and science
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Proven ability to roll up your sleeves to drive growth marketing efforts including positioning and messaging development and different content types and campaigns for different audiences and channels
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Strong bias for action and proven ability to bounce from thinking strategically to executing very detailed tactics.
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Obsess over outcomes and know where to invest the team’s valuable time.
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Share insights and results throughout the company.
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The Process:
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Meeting with the CEO (Hiring Manager)
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Meeting with Product & Data
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Meeting with Merchandising & Account Management
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Case Study
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Offer & references
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​As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process.
We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We aim to create an inclusive environment and encourage diverse individuals to apply.
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I’d love to hear from you - even if you don’t meet 100% of the requirements. Send me a note at niv@artemiscanada.com if you or someone you know is interested!