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Our Product

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making business finance more accessible in Canada, saving companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision. 

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How Will I Make An Impact?

We’re looking for an outstanding Senior Manager, Demand Generation to join Float, a team that’s building the best business finance platform for Canadian companies and teams. The primary focus of the role will be on achieving rapid customer acquisition growth through digital marketing and technical channels (Performance Marketing, SEO and new growth channels). This role reports to Float’s Growth Marketing Lead and works cross functionally with our Product Marketing, Brand, Sales and Customer Success teams.

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How Do I Know If This Is For Me?

• Craft full funnel digital marketing strategies, leveraging multiple channels, website conversion strategies and seamless sales hand-offs to drive scalable pipeline and revenue.

• Own our end-to-end performance marketing, from strategy through to execution. Staying on top of the newest trends, releases and algorithm changes to generate the most pipeline from our ads budget.

• Own the technical marketing implementation,  setting up the platforms, tools and operational systems required to automate and scale our digital strategies.  

• Execute innovative SEO strategies that reach the right targets, capture their interest, and contribute to Float’s overall pipeline and growth objectives. 

• Develop an extensive test-and-learn roadmap by adapting strategies based on insights and industry trends. Measure, analyze, learn and iterate on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement.

• Scale successful strategies by building a cohesive team, testing and learning within current and new digital channels to demonstrate ROI, and rapidly scaling approaches as soon as they show positive indicators of success.

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Our Ideal Candidate Looks Like:

• You’ve got the experience. To be successful in this role, we’re looking for 10+ years of B2B marketing experience, ideally with a bachelor’s degree (though that’s not required). You have previously been accountable to and successful in owning demand results, and can operate at both the strategy and execution level as needed. 

• You have owned and been accountable to full-funnel strategies. The marketing funnel is your best friend. You’ve led and executed strategies from demand creation through to demand capture that exceed pipeline targets. 

• You’re motivated by testing and learning. You don’t have all the answers but you do know how to find them. You’re closely aligned with a “test and find out” mindset and understand how to get the insight out of your results. 

• You’re curious to understand the ‘why’. Scrappy and voracious, you want to know the ‘why’ behind every answer. You’re a curious thinker who can combine quantitative thinking with great creativity.  Finding unique and novel ways to work through obstacles is fun for you. 

• You’re an exceptional leader. You have experience managing people and understand how to build a high-performing team for maximum pipeline growth potential. 

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As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process.

 

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

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We’d love to hear from you - even if you don’t meet 100% of the requirements! Send a note to niv@artemiscanada.com if you  or someone you know is interested!