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Blue J's Core Values:

• We are customer-focused

• We put the team interest before self-interest

• We are pleasant and playful

• We are open to better ideas

• We deliver on our promises

• We solve tough problems

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​How Will I Make An Impact?

We’re looking for an enthusiastic, creative, and strategic Chief Marketing Officer (CMO) to own Blue J’s marketing, starting with this major launch. As CMO, you will have two core responsibilities: building and nurturing both demand generation and brand. You will manage our marketing team, report directly into the CEO, and make important contributions to the overall culture as a member of the Blue J executive team. 

 

Marketing Strategy:

• You’ll own the annual marketing plan and strategy

• You’ll work closely with our CRO, aligning the marketing strategy and roadmap with Blue J’s overall strategy

• You’ll identify and plan strategies and materials that are differentiated, creative, and impactful

• You’ll identify competitors, evaluate their strategies and positioning, and devise effective counter-strategies

• Working with the Product team to collect, analyze, and interpret market research to keep up to date with our TAM and ICP. 

• You’ll lead data-driven decisions and establish effective frameworks, metrics, and strategies to inform Blue J’s approach to brand building and marketing strategies

Product and Demand Generation: 

• You’ll work collaboratively and cross functionally, contributing to Blue J’s growth using market research, pricing, product marketing, marketing communications, and advertising

• You’ll lead and implement marketing campaigns that meet business objectives and drive leads

• You’ll develop, orchestrate, and lead go-to-market strategies for product launches, feature releases, and adoption initiatives
   

Brand building and Awareness:

• You’ll articulate an inspirational, exciting vision for Blue J’s brand, and execute on that vision

• You'll craft compelling narratives by translating Blue J’s value proposition into a marketable solution that resonates with customers

• You’ll define and maintain brand standards, and ensure consistency and compliance across all marketing and communications channels

• You’ll make Blue J a memorable, stand-out brand
   

Leadership and Operations:

• You’ll be a champion of Blue J’s values. You’ll embody them every day in your work, and amplify them as you lead your team

• You’ll build, manage, and coach a high-performing marketing team, leading them towards a clearly defined vision

• You’ll operate in the trenches with your team and execute together as a player/coach

• You’ll add significant value to Blue J’s overall strategy and culture as a member of the executive team

• Proactively you’ll keep on top of trends, and identify opportunities for innovation, improvement, and growth across all aspects of marketing

• You’ll manage marketing budget and expenditures​

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How Do I Know If This Is For Me?

If you’re energized by a scale-up environment, are just as excited about executing in the trenches as you are about providing strategic leadership, and are ready to lead an incredible marketing team through this critical stage of growth, we’d love to connect. You’ll get to work with an amazing team of smart, driven, and fun people, and push forward a mission that we are all deeply committed to. We look forward to meeting you! 

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Our Ideal Candidate Looks Like:

• You have experience building as a VP Marketing / CMO at a B2B SaaS scale-up

• You’ve led scale from $10-40M in revenue

• You have experience driving demand gen in SMB and enterprise

• You have experience driving marketing efforts in the US market

• You’re fluent in revenue generation and brand awareness

• You’re a data driven marketer and understand the value of analyzing data to make decisions and demonstrate impact

• You’re both tactical and strategically minded. You can operate in the weeds, and also provide leadership at the executive level. 

• You have in depth knowledge of market research, ICP, and product-market fit

• You’re energized by startup environments. You’re scrappy, enthusiastic, and resourceful. 

• You’re creative and you have strong communication and storytelling skills

• You’re a strong and committed leader; you care personally about your team and consider their success your own

• You’re innately empathetic, and can relate to your customers and team members’ experiences

• You’re collaborative AND competitive; you’re driven to win as a team

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The Process:

While the process may evolve, the general steps look like:

• Meeting with the Chief of Staff

• Meeting with the CRO, CFO, and fractional Marketing Leader

• Meeting with the CEO

• Presentation

• Meeting with the Marketing team

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Our Diversity statement:

At Blue J, everyone is welcome.

 

We believe that people do their best work when they can show up as their true selves, and we encourage our team to do that every day. We value the perspectives that are added to Blue J by each person's unique experiences, and know that this diversity makes us stronger.

 

Fostering an environment where everyone's ideas are heard and contributions valued is what makes Blue J such a vibrant and supportive place to work, and this inclusivity is embedded in our core values.

As an equal opportunity employer, we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As a part of our colleagues' identities, these are things that we celebrate and support.

We encourage people from all backgrounds to apply to join our growing team. Your impact will only make us better.

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As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process.

 

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

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I’d love to hear from you - even if you don’t meet 100% of the requirements. Send me a note at niv@artemiscanada.com if you or someone you know is interested!