Head of Demand Generation

This company is on a mission to turn an antiquated industry on its head with their cutting edge cloud platform and they’re off to an amazing start. True to the founders’ vision of providing easy-to-use, affordable maintenance management software, it truly is the long awaited market disrupter, the lightning in the bottle, growing in leaps and bounds and conquering new challenges every day.

The company’s enterprise asset management (EAM) software and computerized maintenance management system (CMMS) enables maintenance teams to to keep records of all the assets they are responsible for, schedule and track maintenance tasks, and keep accurate historical records of the work they perform.

They’re looking for a Demand Gen Marketer. A seasoned, highly strategic marketer and campaign strategist expert at building and then utilizing a shared delivery team to execute multi-channel programs that increase awareness, generate demand, and accelerate pipeline driving leads to revenue.

You’re pro at generating data-driven, quality leads with a full pipeline focus. You possess many years experience building, leading, optimizing, and analyzing B2B acquisition programs in a SaaS environment that drive to a pipeline target.

You’ve owned the end-to-end strategy development and execution for demand generation, MQL acquisition, lead nurture, content marketing, and pipeline generation with monthly and annual MQL and pipeline targets.

For you, creating, deploying through a team, and monitoring automated demand generation marketing programs and campaigns, including nurture programs, trigger-based automated email communications, and ad hoc email campaigns is a piece of cake.

You have proven technical aptitude with marketing automation software strategy and an ability to logically work through program specifications (segmentation, campaign logic), while assuring data integrity and efficiency.

You’re most comfortable having an annual sales pipeline target – and you know how to achieve it using all the tools in the demand gen toolbelt including paid search, social, display, email marketing, webinars, lead sourcing, and content syndication.

You’re an analytical, data-driven marketer that has a deep understanding of demand and lead generation acquisition strategies, the end-to-end marketing and sales funnel, and marketing analytics platforms.

You have extensive experience in guiding an enterprise sales team and in building programs to help Account Executives and SDRs drive sales-generated pipeline.  

You can’t live without email marketing and marketing automation tools like Hubspot, SEMRush, Unbounce, Hot Jar, UserTesting.com, Optimizely, and Qualaroo.

You’re knowledgeable about SaaS products, B2B marketing, and freemium business models.

You’re a humble, overachiever that is maniacal about metrics, resourceful, and knows how to collaborate to get things done.

Named one of Canada’s fastest growing tech companies – so be prepared to work hard and reap the rewards.

Want to know more?
Email leslie@artemiscanada.com

Artemis Canada – Executive Search

We are a boutique executive search firm exclusively serving Canada’s Innovation Economy.

Our partners are the inventors, builders and leaders who are changing our world, enriching the lives of their teams, strengthening their communities and delivering valuable innovations to global marketplaces.


"I have worked closely with Kristina for approximately 15 years, reaching out to her whenever we are searching for the hardest to find skills. She understands the industry, she’s smart, she listens to exactly what we need, and she never wastes our time. Kristina, and the Artemis team, deliver time and time again. When we need an external recruiter, I find it hard to work with anyone else!" Pete Devenyi, VP Global Software Dematic

Contact Artemis

  • 22 Regina St. N Waterloo N2J 3A1
  • 519-594-0913
Back to Top