- Webinars and meet-ups
- Sponsor events relevant to your brand
- Industry events and trade-shows
- Community and volunteer events
- Social media and targeted online communities
- Sponsor podcasts
“For a brand to ring true, and have real authenticity to it, it must start from the inside of the company. It must be inextricably linked to the soul - the very DNA - of the company. The company must live and breathe its brand from the inside out.”
- Daryl Weber
What will the new employee do for us?
What does the new employee need to know and be really good at in order perform the tasks listed in above.It’s likely full of technical jargon and obvious catch-alls like “must be a team-player.” In most cases, it’s generic enough that it can be cut and pasted for every similar job opening for the next 3 years. Often, the writing of a job description is a painful and rushed exercise. The result is something resembling a purchase order. This approach to a job description is actually not wrong. Of course every search for a new teammate starts by identifying what needs to be done and by whom. What is wrong is that companies usually stop here and use this document as an ad.