Nivedita Gajiwala

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04
Dec 2017

The Fierce Founders Accelerator is a 6-month Waterloo-based program designed to give companies that have at least one female founder the tools necessary to transform their idea from an MVP to a scaleable business. We're excited to feature the Fierce Founders of the latest cohort and share their inspiring stories!


Jacqueline Leung is the Founder and Editor-in-Chief of Pressed, a digital media company that's changing the way millennials consume media that matters. Our goal is to connect people through intelligent conversations by integrating world issues into everyday life. We make the news easy to understand by being concise, speaking like your friend, and giving you context on difficult topics. Our first product is a daily email newsletter that tells you what you need to know to start your day, all from a Canadian perspective. Not a news junkie by any means, Jacqueline created Pressed because it's a product that she needs. Prior to launching her first startup, she spent several years working in marketing roles at companies spanning across industries like sports, food, and media. She has a media degree from Western University and a communications certificate from Nanyang Technological University in Singapore. www.pressednews.com


photo-16 Anita Ramdas is the founder and CEO of ShuffleSpace, a flexible storage solution that allows consumers and businesses to safely store their belongings without ever leaving their home or office, and paying only for what they store. Our seamless customer experience allows users to register for an account online, tell us what they need stored, and schedule a convenient pick up time. The online platform gives customers access to their virtual storage unit anytime, which includes a photo catalogue of their belongings and the ability to schedule pickups and drop offs as needed, all with friendly and efficient 5-star service. Anita previously worked in several startups and in telecom companies, Bell Canada and Nokia in Finland, Singapore, and Germany. She has a Software Engineering Degree from McMaster University and an MBA from INSEAD.
Laura

Laura Bryson is COO and co-founder of SWTCH, a company whose mission is to improve electric vehicle (EV) charging accessibility and promote the widespread adoption of EVs. SWTCH’s EV charging management platform (cloud software plus minimal hardware) optimizes shared EV charger usage, creating a streamlined experience both for EV drivers who need charging and property managerswho provide EV charging services. Our innovative approach to EV charging addresses the barriers to greater EV adoption in urban multi-tenant settings through shared charger usage, simple billing, compatibility with existing and future charger installations, and minimal capital costs, while also helping manage increased energy demand in areas of high EV ownership. Laura believes that the transition to electric mobility is critical to achieving environmental sustainability, and that we can accelerate that transition by improving EV charging access in dense urban areas. Laura’s career has been animated by a passion for environmental sustainability, and her experience in the clean-tech space makes her a natural fit for growing SWTCH as COO.


www.evanrobinson.com Karen Lau is the cofounder and CTO of Furnishr  Furnishr will set up all the furniture in your entire home in a day by pre-curating beautiful furniture packages for you to purchase and handling the logistics to make sure all the items in the package are delivered and assembled in your home all at once. They take away the boxes too! Furnishr can deliver their room designs to any city in North America while passing on cost savings to customers by automating the logistics and working directly with furniture suppliers ie. no middlemen. Karen and her cofounder Mike Van started Furnishr two years ago out of their own frustration from setting up their own home. They quickly learned that there are many gaps in the furniture retail industry that can be solved by technology. And there are many people like them who just want the whole home set up without having to shop for each piece and relive their IKEA nightmares. Indeed, Furnishr has been installing their room designs to people who are moving and AirBnb hosts who just want a nice home set up quickly without having to do the work themselves.
JadePic-Aug2017 Jade Choy is one of the co-founders of EPOCH (and one of her other co-founders include her brother, Keith). She has a finance and accounting academic background from the University of Waterloo, with experience in consulting, startup business development, and corporate tax. Most recently, Jade was a management consultant in FinTech, in New York, where she focused on developing and strategizing platform implementation for investment banks. Currently, Jade is interested in strategic policy and resource mobilisation that drives social impact and equity.
Photo Amanda Chan is the co-founder of BigBridge Tech and a recent Computer Science graduate from the University of Waterloo. We make a software product called OSIMple, to help bridge inspectors automate their post-inspection data entry. Right now a big inefficiency in the bridge inspection process is having to enter data back at the office after the inspection is complete. OSIMple automates this process and helps bring time back to the inspectors.
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07
Nov 2017
Sherryl Tarnaske is the Chief Experience Officer at Focus21, a young Waterloo-based tech company that combines deep experience in human and animal health and data science, developing custom solutions that provide rich experiences and insights. Do you think storytelling has evolved in the digital age and what role do you think design innovation has to play in it? Storytelling is the art of engaging a group of people. It is increasingly relevant to modern business.  A customer's first introduction to any brand is most likely a digital one.  In the absence of the charismatic sales executive - the digital experience tells the story of your company brand and product. Tell us about an exciting project that you've worked on. I'm very excited about a Case Management and Decision Support Platform that we will launch with a client in 2018.  By leveraging a huge disease treatment database, algorithms and AI help suggest optimal treatments. Starting with a treatment simulator, we've added our perspectives in experience design, engineering, and data sciences to their expertise in treatment technologies and statistical analysis. Together, we deliver software with a purpose that will support the present and inform the future an important health challenge. But why stop there?! We look forward to more opportunities to obliterate the boondoggles and beaurocracy hampering healthcare today. What qualities do you look for while hiring for the Focus21 team? As an experience design professional, I’m always looking for team members who demonstrate an understanding of how to design an experience for the intended audience. In the application process that audience is likely to be, me.  Is the resume called resume.pdf like 12 others in my inbox? Can I quickly review of that PDF on my phone in-between other meetings? When I meet people I observe through conversation,  listen for examples that show communication skills to learn and vet assumptions. People with restaurant or tourism experience - typically nail this. The skills to respond to “I’d love a beer,” followed by “Surprise me with whatever you recommend.” A skilled server will immediately ask a few questions about your preferences, before making a suggestion based on their own preferences.  THAT is experience design in a single moment. Currently, there is a lot of talk around diversity in tech, do you have any recommendations for creating a company culture that is inclusive? Oh my, that’s a blog unto itself! As a designer in digital, I’ve often been in the gender minority.  You name it, I’ve seen it, heard it or been asked about it.  I’ve worked several 36 hour days to meet a deadline, over-indulged in celebration of the release, held the keys to the office mini-keg for Friday afternoon rounds of networked Quake, shut down inappropriate advances, and met some great men and women who break stereotypes and support gender diversity. ALL of my most memorable team accomplishments were diverse in age, gender, professional experience, and culture. Bros and brews culture is NOT new. In fact, it’s outdated and lazy. Young organizations need to resist defaulting to the temptation of simply handing out a corporate card to fund an endless stream of alcohol. Step out of the box and get more creative with reward systems for diverse, high-performance teams. Understand what drives engagement on these teams, then hire for it, build the company culture around it and develop a rewards system that aligns with that culture. Not easy - but breaking out of the pack never is. An innovative team will look for opportunities to innovate within their own culture. What do you do outside of work to fill your energy reserves and keep you sane? Outside of work I find the edge of my comfort zone and lean up against it daily. Sometimes I’m creating visual art to explore an idea, leading a yoga class to reflect on something I’m avoiding. Other times I'm practicing martial arts to work out negative energy I might be carrying around. I keep a small monthly kindness budget. At least once a month I find that moment where I can offer help to someone else. Someone who needs it but never asked for it. As a native introvert functioning in an extrovert role, anonymous gifts, and introspective practices are foundational to my personal success.
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03
Oct 2017

IN CASE YOU MISSED IT...

Vancouver based competitor intelligence platform Klue launches with 4 million in funding in a round led by Omers Ventures.

Toronto-based Ritual has raised $53 million CAD ($43.5 million USD) in a Series B round led by Insight Venture Partners

Chat app Kik  raised nearly $100 million from more than 10,000 people in its Initial Coin Offering. The amount raised falls short of an initially stated goal by the Kin Foundation to sell 1 trillion Kin tokens for $125 million. Canadians couldn’t participate because Kik didn’t file for an exemption with Canadian regulators

Waterloo-based companies shone in the Canadian Business’ Profit 500 list with Sortable (#12), Axonify (#25), Magnet Forensics (#27), and Dejero (#53).  Swift Labs made the Startup list.

According to Global Entrepreneurship Monitor, Women’s entrepreneurial activity is on the rise globally thanks in part to improvements in Canada with Entrepreneurial intentions increasing in North America by as much as 30%.

CIX has revealed its top 20 most innovative tech companies for 2017 featuring companies like CloudDX and Integrate.ai.

Element AI has announced a partnership with Montreal-based Automat, a conversational marketing platform that leverages AI to help companies talk to their customers.

The Toronto-Montreal Hyperloop plan is considered among the top 10 in the world and is the only Canadian winner. The proposal says a trip from Toronto to Ottawa would take 27 minutes, and an Ottawa-Montreal trip would take another 12 minutes.

To collect data that will help tech diversity efforts, Women in Tech World (WinTech) is launching a Canada-wide fact-finding tour by conducting Community Conversations with women in tech all over Canada.

WHO'S ON THE MOVE

Tulip Retail expands their leadership team on the delivery side of their business by bringing on Craig Walford as the SVP Customer and Jeff Kischuk as VP Delivery.

Elaine Samis joined Bridgit as their Director of Customer Experience.

MaRS Discovery District’s board of directors announced that Yung Wu will be the entrepreneurship hub’s new CEO.

The Toronto-based Vector Institute has named its first CEO Dr. Garth Gibson.

HUMANS OF TECH

Katarina Illic is the Co-Founder and Head of Research and Development at Voltera - she and her team have developed a disruptive additive manufacturing technology that will change hardware innovation. With customers that include NASA, Intel, and Apple, this team is starting to see their hard work pay off. Kat graduated  from the University of Waterloo with an Honors Nanotechnology Engineering degree and worked with international establishments including the Federal Materials Institute of France, IBM Germany and the Swiss Federal Institute of Technology (EPFL). Read up on it here.
The Artemis Canada Connect program is a confidential and curated introduction service aimed at connecting returning tech talent with innovative tech companies in Canada. By flipping traditional recruiting upside down, we help individuals return to great jobs in Canada by giving our partners a first look at the best returning talent. Here's a preview of the senior talent looking to come home. Sign up to be a part of our hotlist and subscribe to candidate profiles! Check out our latest Canada Connect video where we talk about how the program works.

#1 This Sales leader has a track record of driving growth through business development, marketing & partnerships across North America and globally. He has expertise in the mobile and technology ecosystem and has a unique blend of startup and enterprise experience. He has led teams to consistently exceed quotas. I'd like to learn more

#2 This Product Management leader has leveraged a deep knowledge of various industries like property management, cloud computing (IaaS, SaaS), cloud cost economics, and online gaming into compelling products. He has experience helping B2B software companies deliver as much value as possible to their customers by understanding market trends, customer needs, and where the business is trying to go. I'd like to learn more #3 This Data Scientist has a PHD in high performance computing and a Masters in Mathematics. He has experience coordinating research groups and building data science solutions, taking research from raw data to production and obtaining the best solution for the particular data and quality metrics. I'd like to learn more #4 This Chief Product Officer has 25 years of experience in the high-tech industry commercializing products focused on hardware and software development, new product introduction and manufacturing. Internationally experienced with a network and partnerships in Asia enabling rapid growth and product delivery. I'd like to learn more

ACTIVE ARTEMIS SEARCHES

Here are a handful of the roles we're currently working on:

Research Scientist – Computer Vision & Machine Learning Learn More

Mobile Team Lead - Wireless Learn More Principal Consultant - Embedded Security, IoT Learn More Director of Sales Learn More Head of Demand Generation Learn More

LETTER FROM THE FOUNDER

At Artemis we're always looking to ensure that we consider the entire, diverse population when we conduct a search. Each of our clients asks us to ‘do everything we can to find' candidates from under-represented groups - especially women. So we work extra hard, and challenge ourselves and our assumptions.

The question was then turned around when I was asked, “how can you be sure that the tech companies that you work with are a good place for a woman to work?” I had to pause. Shouldn't a diverse group of individuals have an equally diverse definition of an ‘ideal employer’?

Defining fit is complex. Your ideal employer is a combination of values, environment, work and management styles, technologies, purpose and more. Across these measures, there is no universal checkmark for women.

So what should we look for? And what should you look create as you grow your companies? In this great BetaKit piece from Axonify’s Carol Leaman she gives insights and examples. A celebration of diversity needs to be built into the foundation of your business with actions, language, and behaviour that authentically demonstrates that everyone is valued.

As we work with companies that are genuinely concerned about building diverse teams, we need to push them to challenge their assumptions of what ideal talent will look like. While it may be harder to deliver candidates who both possess a scarce skillset and who also bring diverse backgrounds and viewpoints, the impact on these businesses, their customers and our tech community will be immeasurable.

Kristina McDougall Founder, Artemis Canada
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workplace
03
Oct 2017

At Artemis we're always looking to ensure that we consider the entire, diverse population when we conduct a search. Each of our clients asks us to ‘do everything we can to find' candidates from under-represented groups - especially women. So we work extra hard, and challenge ourselves and our assumptions.

The question was then turned around when I was asked, “how can you be sure that the tech companies that you work with are a good place for a woman to work?” I had to pause. Shouldn't a diverse group of individuals have an equally diverse definition of an ‘ideal employer’?

Defining fit is complex. Your ideal employer is a combination of values, environment, work and management styles, technologies, purpose and more. Across these measures, there is no universal checkmark for women.

So what should we look for? And what should you look create as you grow your companies? In this great BetaKit piece from Axonify’s Carol Leaman she gives insights and examples. A celebration of diversity needs to be built into the foundation of your business with actions, language, and behaviour that authentically demonstrates that everyone is valued.

As we work with companies that are genuinely concerned about building diverse teams, we need to push them to challenge their assumptions of what ideal talent will look like. While it may be harder to deliver candidates who both possess a scarce skillset and who also bring diverse backgrounds and viewpoints, the impact on these businesses, their customers and our tech community will be immeasurable.

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02
Oct 2017
Katarina Illic is the Co-Founder and Head of Research and Development at Voltera - she and her team have developed a disruptive additive manufacturing technology that will change hardware innovation. With customers that include NASA, Intel, and Apple, this team is starting to see their hard work pay off. Kat graduated  from the University of Waterloo with an Honors Nanotechnology Engineering degree and worked with international establishments including the Federal Materials Institute of France, IBM Germany and the Swiss Federal Institute of Technology (EPFL). You're the Co-Founder of a startup called Voltera. Could you tell us a bit about your product and how the idea came about? Voltera is a continuation of a 4th year design project that myself and my engineering colleagues started. We were constantly running into this problem where we couldn't build hardware products fast enough. When you’re building an electronic product it's not like building software where you can see if it works at the click of a button. You have to iterate on it multiple times and each time you do that there is an entire development process involved. You’re essentially creating your design files, sending them off overseas, waiting a couple of weeks, paying minimum order quantity fees just to get the product back and find out another iteration is required. This jarring development process can repeat itself up to a dozen times. We realized that hardware developers needed a faster way to get their product to market and that's when we created the Voltera V-One. It is a printer for electronically functional devices. This was at the height of 3D printing where you could go from having a CAD on the screen to a physical product in your hands in matter of minutes. We thought if you have the same thing but electronically functional you could build the product in a matter of hours. Could you tell us a client success story where Voltera helped make a difference? One thing we’ve shown throughout history is that innovation can give you a competitive advantage over the global economy. The issue is that not everybody has access to the tools and infrastructure to innovate and build quickly. They’re usually stunted by two things - agility and costs. The whole motivation behind Voltera was to give everybody the equipment and products they need to help bring their novelties to the marketplace faster. One day I got a phone call from a couple of guys who wanted a demo. These three Amish gentlemen showed up. The amazement on their faces when they saw the product running really makes my job so worth it. They were like “Wow it printed that in an hour. That would have taken us 3 weeks and we would have been $300 out”. It turns out they’re 3 engineers working and living out of St. Jacobs and they’re building a thermal incubation device for making maple syrup. I guess there’s quite a few “success stories” because we have everybody from Apple to Intel to NASA using the product for their prototyping applications, but these types of stories are my favourite. These are real problems faced by somebody within the community and we get the opportunity to change how they think about manufacturing and product development. We like to think we’re making the process faster, more economical, accessible and not letting any factories on the other side of the planet interfere with their development time. What qualities do you specifically look for while choosing the initial hires for your start-up? We look for individuals who are eager to learn and to hustle - someone motivated. I have a theory that people really have the ability to learn whatever they choose to. What’s difficult to often find is that internal hunger. That’s a quality that is difficult to teach because it’s usually intrinsically within somebody. I look for somebody who is resourceful. They may not have all the tools in their toolbox to solve a problem but they know how to get those tools and go above and beyond to make it happen. In a smaller company you need to be adaptive and be able to gather new skill sets as your role is constantly evolving. What are you looking forward to as the company grows? We’re in a phase right now where we’re really ready to grow. Keep in mind that we started this from ground up. It started with just 4 people working in a garage trying to put together a scrappy prototype and since then we’ve seen the life cycle of the product. We’ve gone from R&D to prototyping, to industrial design, to manufacturing, to taking it to the market. Now that we've done that once, I’m looking forward to doing it again and again. We’re entering a phase right now where we’re expanding quite a bit and hiring a lot of technical talent so we can continue to develop new products. Learning how to expand our global reach is another thing I’m excited about. Right now we ship the Voltera V1 to over 60 countries. That’s getting hard to keep up with, so I’m looking forward to having global distributors and global partners all around the world that can make the product more accessible. How do you propose creating a culture and environment that is inclusive of diverse sets of people? A lot of companies might find themselves in a position where they've already established a culture that's very homogeneous, and by that point its very difficult to manipulate that culture. So I think it's important that from early on you establish a culture that is open and diverse, where communication is very important. We really think it's imperative to have a diverse group of employees because we sell internationally. If you’re looking to have a global reach it’s important to have different perspectives and people who can break the language and culture barrier with clients. What do you do outside of work to fill your energy reserves and keep you sane? I like to run, I like to rock climb, I like to stay active - basically just doing something that is physically exhausting because it takes any pressure off the mental exhaustion. Another thing that keeps me motivated is the stories from our customers - like the team out of St. Jacobs or an awesome research group at Oxford University that’s using Voltera to build all sorts of novel devices and using the machine to print on bio-compatible films for medical diagnostic applications. One of our first publications just came out, a medical research paper out of King’s College, London - also along the lines of medical diagnostic tools where they cited us because they used the product so much. It’s stories like that where you feel like you’re actually making an impact - that’s what motivates me. If it's not doing what we intended it to do - making lives easier and helping people to innovate and if it's not accessible to everybody - then what’s the point. You could build Voltera anywhere in the world. Why Waterloo and why Canada? This community has been huge for getting us off the ground and I don’t think we could have started it from scratch anywhere else in the world. When we started and needed a place to work - we had Velocity and we had Communitech - an infrastructure that was built for helping small companies succeed. You can’t find that everywhere. I thought this was standard when I started out but now I realize that free space and mentorship and access to information is truly unique to this region. I have some founder friends in Toronto who are trying to start a company. They’re having a really hard time, they don’t have this sort of support. Velocity was huge in helping us get off the ground and, not only that, this is a very expensive project to kickstart. We’re a hardware company doing a lot of R&D, and we were working with expensive chemicals, expensive equipment and we needed funding to do that. We went to multiple pitch competitions and ended up taking home 9 out of 12 of the prizes we pitched for. There funding from the Government of Canada and grants that don’t exist everywhere. The University of Waterloo was really helpful in giving us access to their laboratory space. The tech talent that we get from UW is another huge factor. Our very first co-op student is still with us today as our Lead Product Developer. It’s a great space to build an agile business. Where else would you find a unification of all these elements - the funding aspect, the institutions, mentorship, young talent, and the ability to have a factory close by. What are a couple of key learnings that you'd like to pass along to people working in startups?
  1. Be resourceful.
  2. If you’re looking constantly at the big problem you’ll never get there. Start from square one, go one step at a time, set milestones for yourself and figure out how to solve the immediate problem before you get to the next one.
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01
Oct 2017
Fiix is on a mission to turn an antiquated industry on its head with their cutting edge cloud platform and they’re off to an amazing start. True to the founders’ vision of providing easy-to-use, affordable maintenance management software, Fiix truly is the long awaited market disrupter, the lightning in the bottle, growing in leaps and bounds and conquering new challenges every day. Fiix’s enterprise asset management (EAM) software and computerized maintenance management system (CMMS) enables maintenance teams to to keep records of all the assets they are responsible for, schedule and track maintenance tasks, and keep accurate historical records of the work they perform. Teams belonging to some of the world’s most well-known brands (including Kraft Heinz, Hyundai, and MolsonCoors) manage their maintenance activities and achieve greater results thanks to Fiix’s revolutionary software. This team is looking for big thinkers with small egos to join them in their mission to change how we maintain our world. We’re working with Fiix to find a Sales Ops leader with experience and passion for building a world-class playbook able to equip ambitious reps with efficient processes for aggressively driving sales. Building and defining sales operations that ambitiously drive customer acquisition and creates a high performance culture among highly driven sales reps is in your blood. You’re prepared to roll up your sleeves and define the sales process, build a playbook against the process, and enablement against the playbook. You are experienced in new employee coaching and onboarding, and understand sales compensation planning and implementation like the back of your hand. This is a new market - lots of potential and growing market awareness. It’s your job to aggressively grow Fiix’s enterprise customer base and account expansion. That landscape of untapped customers excites you! You are tenacious, focused, and unsatisfied with the status quo. You'll set the bar high. Recently, Fiix was recognized by Branham as one of Canada’s fastest growing tech companies. So you must be prepared to work hard and reap the rewards. Want to know more? To learn more about the Head of Sales Ops role with Fiix? Email joe@artemiscanada.com Other roles at Fiix: Head of Sales, Head of Customer Success, Head of Demand Generation
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01
Oct 2017
Fiix is on a mission to turn an antiquated industry on its head with their cutting edge cloud platform and they’re off to an amazing start. True to the founders’ vision of providing easy-to-use, affordable maintenance management software, Fiix truly is the long awaited market disrupter, the lightning in the bottle, growing in leaps and bounds and conquering new challenges every day. Fiix’s enterprise asset management (EAM) software and computerized maintenance management system (CMMS) enables maintenance teams to to keep records of all the assets they are responsible for, schedule and track maintenance tasks, and keep accurate historical records of the work they perform. Teams belonging to some of the world’s most well-known brands (including Kraft Heinz, Hyundai, and MolsonCoors) manage their maintenance activities and achieve greater results thanks to Fiix’s revolutionary software. This team is looking for big thinkers with small egos to join them in their mission to change how we maintain our world. We’re working with Fiix to find a Head of Customer Success prepared to build a high-performance culture from the ground up focused directly selling. You’re goal is to build a Customer Success org from the ground up, you have actionable ideas around what an effective Customer Success program looks like and operates, the systems that are required, the reps that must be hired, how to scale the program, and first-class customer journey mapping. Your approach to Customer Success hinges on revenue expansion first, churn prevention second. Fiix is in growth mode, and the Director of Customer Success will own a significant portion of the forecasted ARR. This is a new market - lots of potential and growing market awareness. Customer Success is critical to aggressively growing Fiix’s enterprise customer base and account expansion. That landscape of untapped customers excites you! You possess a track record for success in SaaS sales and account management of enterprise customers. You are able to be deeply in-touch with customer use cases and requirement and are ready to give actionable feedback to the product team. You are tenacious, focused, and unsatisfied with the status quo. You'll set the bar high. You are a true collaborator and player-coach, driven by active participation in key sales opportunities and hitting targets way out of the park. Recently, Fiix was recognized by Branham as one of Canada’s fastest growing tech companies. So you must be prepared to work hard and reap the rewards. Want to know more? To learn more about the Head of Customer Success role with Fiix? Email joe@artemiscanada.com Other roles at Fiix: Head of Sales, Head of Sales Operations, Head of Demand Generation
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01
Oct 2017
Fiix is on a mission to turn an antiquated industry on its head with their cutting edge cloud platform and they’re off to an amazing start. True to the founders’ vision of providing easy-to-use, affordable maintenance management software, Fiix truly is the long awaited market disrupter, the lightning in the bottle, growing in leaps and bounds and conquering new challenges every day. Fiix’s enterprise asset management (EAM) software and computerized maintenance management system (CMMS) enables maintenance teams to to keep records of all the assets they are responsible for, schedule and track maintenance tasks, and keep accurate historical records of the work they perform. Teams belonging to some of the world’s most well-known brands (including Kraft Heinz, Hyundai, and MolsonCoors) manage their maintenance activities and achieve greater results thanks to Fiix’s revolutionary software. This team is looking for big thinkers with small egos to join them in their mission to change how we maintain our world. We’re working with Fiix to find an outstanding Sales leader with a track record for excellence in B2B SaaS sales, a passion for building motivated teams, and a gift for strategy. You're excited to own the sales team responsible for driving customer acquisition. These are highly driven reps who are early in their careers, so you'll hire, grow and coach, creating a high performance culture. You are tenacious, focused, and unsatisfied with the status quo. You'll set the bar high. This is a new market - lots of potential and growing market awareness. It’s your job to aggressively grow Fiix’s enterprise customer base and account expansion. That landscape of untapped customers excites you! You are a true collaborator and player-coach, driven by active participation in key sales opportunities and hitting targets way out of the park. Recently, Fiix was recognized by Branham as one of Canada’s fastest growing tech companies. So you must be prepared to work hard and reap the rewards. Want to know more? To learn more about the Head of Sales role with Fiix? Email joe@artemiscanada.com Other roles at Fiix: Head of Customer Success, Head of Sales Operations, Head of Demand Generation
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01
Oct 2017
Fiix is on a mission to turn an antiquated industry on its head with their cutting edge cloud platform and they’re off to an amazing start. True to the founders’ vision of providing easy-to-use, affordable maintenance management software, Fiix truly is the long awaited market disrupter, the lightning in the bottle, growing in leaps and bounds and conquering new challenges every day. Fiix’s enterprise asset management (EAM) software and computerized maintenance management system (CMMS) enables maintenance teams to to keep records of all the assets they are responsible for, schedule and track maintenance tasks, and keep accurate historical records of the work they perform. Teams belonging to some of the world’s most well-known brands (including Kraft Heinz, Hyundai, and MolsonCoors) manage their maintenance activities and achieve greater results thanks to Fiix’s revolutionary software. This team is looking for big thinkers with small egos to join them in their mission to change how we maintain our world. We’re working with Fiix to find the best Demand Gen marketer on earth. A seasoned marketer and campaign strategist expert at building and executing multi-channel programs that increase awareness, generate demand, and accelerate pipeline driving leads to revenue. You possess many years experience building, leading, optimizing, and analyzing B2B acquisition programs in a SaaS environment that drive to a pipeline target. You’ve owned the end-to-end strategy development and execution for demand generation, MQL acquisition, lead nurture, content marketing, and pipeline generation with monthly and annual MQL and pipeline targets. For you, creating, deploying, and monitoring automated demand generation marketing programs and campaigns, including nurture programs, trigger-based automated email communications, and ad hoc email campaigns is a piece of cake. You have proven technical aptitude with marketing automation software strategy and an ability to logically work through program specifications (segmentation, campaign logic), while assuring data integrity and efficiency. You’re most comfortable having an annual sales pipeline target - and you know how to achieve it using all the tools in the demand gen toolbelt including paid search, social, display, email marketing, webinars, lead sourcing, and content syndication. You’re an analytical, data-driven marketer that has a deep understanding of demand and lead generation acquisition strategies, the end-to-end marketing and sales funnel, and marketing analytics platforms. You have extensive experience in guiding an enterprise sales team and in building programs to help Account Executives and SDRs drive sales-generated pipeline. You can’t live without email marketing and marketing automation tools like Hubspot, SEMRush, Unbounce, Hot Jar, UserTesting.com, Optimizely, and Qualaroo. You’re knowledgeable about SaaS products, B2B marketing, and freemium business models. You’re a humble, overachiever that is maniacal about metrics, resourceful, and knows how to collaborate to get things done. Recently, Fiix was recognized by Branham as one of Canada’s fastest growing tech companies. So you must be prepared to work hard and reap the rewards. Want to know more? To learn more about the Head of Demand gen role with Fiix? Email joe@artemiscanada.com Other roles at Fiix: Head of Sales, Head of Customer Success, Head of Sales Operations
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07
Sep 2017

IN CASE YOU MISSED IT...

Toronto-based mobile retail platform Tulip Retail has raised a $50 million CAD Series B led by Kleiner Perkins.

Mike Serbinis, founder and CEO of League was recently awarded the Entrepreneur of the Year Award at Startup Canada Awards. Check out the rest of the winners here.

Waterloo-based ad optimization platform Sortable recently launched Sortable Analytics that analyzes a Publisher's’ platform and provides real time information about their Partner's performance and revenue through a unified dashboard.

Toronto based Fintech company Plooto now enables Canadian small businesses to process payments internationally allowing access to new markets and deepening relationships with current customers.

Auvik Networks Inc, a Waterloo-based provider of network monitoring and management software for managed service providers, has secured $15 million in OpenView led Series B financing.

Cambridge-based cyber security firm eSentire received a ‘9 digit cheque totalling more than 100 million’ from global private equity firm Warburg Pincus.

Toronto’s three-day festival Elevate Toronto showcasing the best of Canada’s tech ecosystem will be held on September 12-14. The festival is founded on three core values: Diversity is our Strength, We Disrupt Together, and It’s our Time.

A recent report - Global Tech Hiring in the Trump Era - (unsurprisingly) indicated that Canada is the top choice for US tech workers who are considering relocation due to the Trump administration. The increased excitement about our initiative Canada Connect proves the same.

Communitech recently announced the winners of its Fierce Founders bootcamp pitch finale, which awards funding to women entrepreneurs - Fredericton-based SomaDetect, that measures critical indicators of dairy quality; and Toronto-based Furnishr, a turn-key home furnishing platform, received $50,000 each.

Uber has deployed two autonomous cars to the streets of Toronto for testing, although only with human drivers behind the wheel.

Communitech recently released a Why Waterloo website, a go-to site that talks about the community, events, tech happenings, things to do and reasons why the region is a great place to build and raise your company.

WHO'S ON THE MOVE

Joseph Fung, the former VP HCM at NetSuite, recently announced the launch of Kiite - a platform aimed at supercharging the workforce - as his new venture.

Techstars Toronto announced Sunil Sharma as its Managing Director. Sunil was previously the MD of Extreme Startups, brought the Founder Institute idea accelerator to Toronto, and was the MD of Extreme Accelerator.

Apple veteran Cheryl Eng recently joined Thalmic Labs as the Director of the Retail team.

MEET THE LEADER

Joseph Fung is the CEO of Kiite Inc., a Waterloo-based startup with an AI platform set to transform the workforce. A seasoned entrepreneur with a passion for harnessing tech to realize the best human experience, Joseph’s former company, TribeHR, sold to Netsuite in 2013. Now, as he guides Kiite on a trajectory toward transforming the way we work, Joseph took some time to connect with us to dive a bit deeper into the details of his vision and Kiite’s AI platform. Read up on it here. 
The Artemis Canada Connect program is a confidential and curated introduction service aimed at connecting returning tech talent with innovative tech companies in Canada. By flipping traditional recruiting upside down, we help individuals return to great jobs in Canada by giving our partners a first look at the best returning talent. Here's a preview of the senior talent looking to come home. Sign up to be a part of our hotlist and subscribe to candidate profiles! Check out our latest Canada Connect video where we talk about how the program works.

#1 Consumer facing Digital Executive with 8+ years experience in digital media with expertise in social media and a background in video ad tech and publisher sales I'd like to learn more

#2 This Senior Program Manager has grown a career bridging technology and social responsibility. Leading operations for major global tech companies, he has tackled strategic programs that address impactful social issues and opportunities. I'd like to learn more #3 This experienced candidate has almost 2 decades of experience as a computational scientist, and expert in large scale distributed computational infrastructure. He has expertise in big data management, analytics, and visualization. I'd like to learn more #4 This technical leader (PhD, MEng.) has built a career in AI and Machine Learning, researching and solving problems related to energy, agriculture, climate and weather forecasting. He’s looking to grow his career with a Canadian business that can leverage his experience with predictive analytics, forecasting, time-series analysis, nonlinear methods and optimization problems. I'd like to learn more #5 This sales and services leader has 16+ years diverse leadership experiences in the ICT industry with a background in B2B business development & operations in EMEA, North America, LATAM and APAC. He is fluent in 4 languages (English, French, Spanish, Arabic) and has a record of consistently exceeding sales targets. I'd like to learn more

ACTIVE ARTEMIS SEARCHES

Here are a handful of the roles we're currently working on:

Senior Product Manager Learn More

Head of Marketing Learn More Controls Software Engineer Learn More Engineering Leader Learn More

LETTER FROM THE FOUNDER

The smell of coffee and school supplies in the morning... As we send our kids off to school, we mark the end of summer and the start of a new academic year. For me it’s an exciting time - a time to refocus, get back into routines and push towards the final months of 2017. The tech community doesn’t take the summer off, but September comes with a surge of activity that I’m excited to be part of. New funding, new events and lots of growth and change. So grab that coffee and your freshly sharpened pencils (or maybe just give your keyboard a wipe), and let’s get this new year off to a great start.

Kristina McDougall Founder, Artemis Canada Subscribe to future newsletters here!
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Artemis Canada – Executive Search

We are a boutique executive search firm exclusively serving Canada’s Innovation Economy.

Our partners are the inventors, builders and leaders who are changing our world, enriching the lives of their teams, strengthening their communities and delivering valuable innovations to global marketplaces.

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"I have worked closely with Kristina for approximately 15 years, reaching out to her whenever we are searching for the hardest to find skills. She understands the industry, she’s smart, she listens to exactly what we need, and she never wastes our time. Kristina, and the Artemis team, deliver time and time again. When we need an external recruiter, I find it hard to work with anyone else!"

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